If you've chosen to create a website either for your online business or for your bricks and mortar store you've probably realized that there are two basic choices. You can use a prefabricated template to create a website that will generally do what you want it to. Or, you can choose to create a customized website or hire someone to create it for you. While this second option is more expensive, hiring someone to create your website is worth it in most cases for several reasons.
One of the keys to attracting attention online is to stand out from the crowd. A website based on a template is going to look a whole lot like any other website that was based on the same template. If you are starting with a basic format there's only just so much you can do to make your website stand out. On the other hand, if you create your website from scratch it is almost certain that it won't look like anything else out there on the web. This will enable your website to stand out from the crowd and attract more attention than if it looked like every other site in your niche area.
If you create your own website or hire someone to create it for you, your website can more accurately reflect the personality of you and your business. Designing your website based on an existing template severely limits the amount of freedom you have to personalize your site. However, if you choose to create your website from scratch you can be sure that it will more closely reflect your business. A good website designer will be able to take your vision for your business and translate that onto the internet.
Creating your own website enables you to make sure that the site does exactly what you want it to do. If you are starting from a pre-made template you may have a hard time getting particular add-ons or applications to run within the template's design. However, if you start from scratch you can make sure that the features you want are considered and included from the beginning.
Lastly, hiring someone to create your website for you is a long term investment in your business. Sure, it costs a bit of money up front but it will pay for itself quickly. Any good web designer will offer some degree of technical support once your website goes live. This can be invaluable if your site gets hacked or if something just doesn't work right. A dedicated tech person can save you time and money by reducing the amount of downtime that your site experiences. Since your site can't make money when it isn't up and running, a web designer who offers quality tech support can be worth his weight in gold.
If you are thinking about designing a website for your business you might be tempted to just go with a pre-made template. However, if you want your website to stand out this may not be the best way to go. Hiring a web designer (or learning to do it yourself) and creating a custom website will enable you to be sure that your page does exactly what you want it to and is a good reflection of you and your business.
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